One Post Office Square

One of Boston’s most recognizable buildings is in the midst of a dramatic physical transformation, shedding its traditional skin for floor-to-ceiling glass and creating an array of new amenities including new public and outdoor spaces.

My role    |    Photography     |    Cinematography   |    Editing      |    Creative Direction     |     Brand  Strategy     |     Logo   

The Power of ONE

The brand is all about transformation–dramatic change to elevate the modern workforce and raise the bar one notch higher. Several themes wound their way through the brand narrative to convey how this symbolic shedding of the facade will allow the new building to emerge from its historic roots.

Brand Application

The brand is all about transformation–dramatic change to elevate the modern workforce and raise the bar one notch higher. Several themes wound their way through the brand narrative to convey how this symbolic shedding of the facade will allow the new building to emerge from its historic roots.

The Teaser Film

The brand is all about transformation–dramatic change to elevate the modern workforce and raise the bar one notch higher. Several themes wound their way through the brand narrative to convey how this symbolic shedding of the facade will allow the new building to emerge from its historic roots.

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