Driving research-led brand strategy, integrated campaigns, and multidisciplinary teams.
As a creative and brand leader, I have partnered with executive teams, community and market stakeholders to translate complex narratives into cohesive, multi-channel campaigns spanning digital, experiential, video, CTV, and environmental platforms. My work has supported healthcare and life science organizations, major universities, municipalities, and national nonprofits.
We just completed the adoption process with our daughter Cyra, and we couldn’t be happier! She and my son Otto light up our lives. We love to keep them active, outdoors and always looking for new experiences. My wife Sherri and I have been married for 18 years.
In the 18 years we’ve been married, my wife and I have managed to travel to 26 countries together. Travel is a top priority in our lives. We believe that seeing the world far outweighs the need to accumulate “stuff”. My son at age 8 has been to more countries than I had been to by age 28. His first international trip was to Iceland at age 2.
If it involves the outdoors…I’m in. Whether its biking, snowshoeing, working from the roof deck, or just going for a lap around the Charles River, I try to be outside getting as much vitamin D as I can.
My creative point of view has been forged in the fast-moving agency world and sharpened by in-house leadership roles. Both environments help to navigate the tightrope of being a creative leader, innovator, translator of big ideas, and mentor to young talent.
I’m proactive in seeking out ownable, strategic positions that create both insight, and opportunity within the market.
None of us are as smart as all of us. I always make it a point to create a space for the right ideas to reveal themselves through active participation.
I give credit and praise loudly and publicly. Whether it’s my family or my creative team, I share their wins from the highest peak. Everyone should share in the glory, not just the directors (or the parents).
After 23 years in the industry, my curiosity and creative drive haven’t slowed, they’ve grown and sharpened.