Whitehall Lane Branding

This stunning vineyard estate broke records and architectural boundaries when it hit the market for 42 million dollars.

My role    |    Creative Direction     |    Design

The Modern Vineyard Estate
Whitehall Lane is a luxury vineyard estate that is being developed in Napa wine country. The architecture was inspired by California’s famous mid-century modern boom. The brand is loosely based on the exterior’s angular facade. While it does not follow the architecture exactly, it gives a nod while introducing more exaggerated angles that pay homage to 50’s futuristic design craze.