Craft Food Halls
My role | Environmental Branding | Creative Direction | Brand Strategy | Logos
The Brands
With a graffiti typeface, the Project X look is inspired from the street culture vibe for which this brand of pizza will be known. This aesthetic has become the dominant environmental brand graphic in many of their locations. Vessel is a holistic Indian inspired concept. We derived the graphic mark from one of our body chakras, to represent the brand promise of a powerful awakening of mind, body, and soul through superfood recipes. And then there’s the Sousviderie brand identity: a friendly circle with precise definitions of technique and quality, topped off with a degree symbol to represent high tech Sousvide style production.
Brand Application
Each application is unique in that the architecture for each location is different every time. With that said, we needed to plan for the visual language to work next to everything from post and beam to steel and glass. The overarching collage aesthetic lends itself well to this. We’re able to push and pull contrast, colors, and saturation while still having it be a recognizable element.
