Life Sciences in Full Color
Creative Direction
From awareness to action
Our work showed job seekers in the Boston market that diversity in these fields is what truly “ignites” life sciences, and helped put more people of diverse backgrounds on the path to finding rewarding new careers.
A Pathway to Opportunity
The campaign targeted women and people of color, specifically prospective career-switchers, high school students, and parents.
The goal was to help those underrepresented in life sciences and biotech see themselves reflected in the industry, know that they have a place, and that they are needed and welcome in the field.
