For this collaboration with BGI, the challenge was to create a marketing piece that would help promote a new building —still being designed—for a winter campaign launch. To support these campaign objectives, our strategy was to create a series of three short films, each one representing a season. The first video embraces the beauty of New England winter, while highlighting the warmth and light of the building. The film narrative was planned out in detailed storyboards to identify which shots we would need to capture in our live-action video shoot and which ones would require visualization from our 3D and animation partners.

With those shots identified we shared the creative brief and had several check ins to ensure that the vision, brand, and specific tonality were consistent throughout.