medPod
My role | Motion Graphics | Editing | Creative Direction
Modern Medicine
MedPod is a healthcare device aimed at eliminating the need for multiple pill bottles for those with recurring, daily, multi-dose prescriptions. The goal of the video was to inform the market of their upcoming product, but also to secure VC funding. There were no physical prototypes yet developed, and there was no budget or time for a live action shoot, as the video was premiering in the Samsung booth at CES that year. So we utilized illustrations, animated motion graphics and renderings from the product development team.
The medPOD’s hardware, and software technology is powered by Samsung and defined by DayaMed. The innovative disruptive technology of the medPOD is connected by the AT&T LTE network. The medPOD has established a new metric for patient-centered disease management – “Real-time Medication Adherence (RMA)”. An auditable metric that conveys the place, time, and the exact medication taken by the patient.